HOW TO START DECLUTTERING YOUR HOME IN THE NEXT 30 MINUTES
Creative brief
Content
Guide for decluttering a house, with process and tips;
Target platform
Blog of a company specialized in building custom wardrobes and storage solutions;
Audience
35-45 stay-at-home individuals in charge of organization of their living space and/or that of their families;
Buyer's Journey
Awareness stage (top of the funnel). Researching storage systems or decluttering advice;
Tone and Style
Inspirational, supportive, weave a bit of storytelling;
Headline formula
“Actionable promise” style;
Word-count target
2000-2500 words
SEO Keywords
Decluttering, home;
Notes
The guide must contain the most common tips for decluttering, as well as next steps. Calls to action will be included in strategic sections of the guide to expose the range of storage solutions. The point of view is from a first-person experience perspective, mentioning how decluttering has transformed the house.