HOW TO START DECLUTTERING YOUR HOME IN THE NEXT 30 MINUTES

Creative brief

Content

Guide for decluttering a house, with process and tips;

Target platform

Blog of a company specialized in building custom wardrobes and storage solutions;

Audience

35-45 stay-at-home individuals in charge of organization of their living space and/or that of their families;

Buyer's Journey

Awareness stage (top of the funnel). Researching storage systems or decluttering advice;

Tone and Style

Inspirational, supportive, weave a bit of storytelling;

Headline formula

“Actionable promise” style;

Word-count target

2000-2500 words

SEO Keywords

Decluttering, home;

Notes

The guide must contain the most common tips for decluttering, as well as next steps. Calls to action will be included in strategic sections of the guide to expose the range of storage solutions. The point of view is from a first-person experience perspective, mentioning how decluttering has transformed the house.

See the final result